My name is Gord McFarlane. I am a director/shooter/editor from Toronto, Canada,
who works all over the world.
Right now I work largely within the Canadian Television industry, directing and editing TV shows/documentaries. I also run Postman Web video telling corporate stories.
THE 3 BIG REASONS WHY BUSINESS CANNOT AFFORD TO IGNORE VIDEO ANYMORE
It wasn't too long ago that a website was considered a frill; something nice to have but not a necessity. Today, no company or organization would dream of being without a web presence as the internet has become too powerful to ignore.
Today, video is considered the frill; the nice thing to have on the website but not necessarily worth the investment. However, as the internet briskly evolves
and grows, companies cannot afford to ignore video any longer.
Here's why:
1. POWER TO INFLUENCE; Video is now recognized as second only to word-of-mouth in its ability to influence purchasing decisions. Video, in its blend of moving visuals, words and sound, has a powerful ability to communicate and influence perceptions and conclusions like no other medium can. Video and the internet are perfect partners and people are consuming online video in huge amounts. A company who recognizes this fact will not want to miss out on those opportunities to interact with customers 24 hours a day.
2. SEO - SEARCH ENGINE OPTIMIZATION; Unlike the Yellow Pages books of the past which listed companies alphabetically, website ranking is of critical importance because it positions websites in a perceived order of significance amongst their direct competition . Google, the world's #1 search engine, determines ranking by evaluating many different c
omponents to a website including the use of ÒEngagement ObjectsÓ which are interactive elements. The bottom line is without video, your website will not rank well in the future because that's what Google is looking for in terms of a quality, user interactive website.
3. GROWING DEMAND; Online video is enormously popular and the demand is booming. Cisco Systems predicts that within the next three years online video will account for 90 percent of all Internet traffic. People are watching web video content for more than entertainment purposes but as a way to access easy to consume information and content across a broad range of other life aspects. Watching a quick, effective video is proving to be friendlier for users than reading long blocks of text online. With smartphone and tablet penetration, corporations which fail to consider incorporating video content risk looking out of touch and may quickly find themselves left behin
d.